»MM Maschinenmarkt« China

On September 22, as a key event on the opening day of the EMO 2025 exhibition, the JVMA Pioneer of Industry series event -- EMO China Day: Chinese Pioneer Enterprises Going Global Media Conference & Pioneer of Industry Award Ceremony -- was grandly held at the Hannover Exhibition Center in Germany.

Co-hosted by Beijing JVMA Media and Germany's Vogel Communications Group, this event aimed to build a high-end platform for in-depth dialogue between Chinese manufacturing and the European market. Over 70 manufacturing representatives from China and Germany participated in the meeting.

A New Milestone for Chinese Smart Manufacturing Going Global

In the golden autumn of September, Hannover became the focus of the global manufacturing industry due to the EMO exhibition. The "EMO China Day" event held on the first day of the exhibition，which became an important window for dialogue between Chinese manufacturing and the world.

The event commenced with speeches by Li Guangyi, Assistant General Manager of Beijing JVMA Media Advertisement Co., Ltd., and Gerd Kielburger, Head of International Business Strategy at Vogel Communications Group. Li Guangyi stated that this cooperation integrates the unique advantages of both the Chinese and German sides, building a support platform for Chinese enterprises going global that combines "global perspective" with "local foundation." In his keynote speech, Gerd Kielburger shared insights on the current state of European manufacturing, analysis of end-user procurement demands, and Vogel Group's overseas marketing service experience. These insights provided valuable reference for Chinese enterprises entering the European market.

Currently, Chinese manufacturing is transitioning from "scale expansion" to "value enhancement." Going global is no longer simply about "product export," but rather a comprehensive expansion of "technology, service, and brand." This shift was fully demonstrated at the EMO exhibition.

In-Depth Insights: Alignment Points Between the European Market and Chinese Enterprises

Gao Jing who is from Commercial Director of Shanghai Top Numerical Control Technology Co., Ltd., shared TopNC's success story from a practical enterprise perspective. Starting from high-end equipment for aerospace, TopNC has successfully expanded into general manufacturing, with products covering various industries including medical, new energy vehicles, semiconductors, and robotics. Its self-developed core components such as CNC systems and electric spindles, as well as five-axis machine tool series like Kunpeng and Phantom, possess leading advantages in precision, efficiency, and composite material processing. Regarding internationalization, TopNC has established an R&D center in Hamburg, Germany, committed to building a global sales and service network. The company is actively seeking partnerships with overseas channel partners to promote global resource sharing and win-win development for high-end CNC equipment.

A panel discussion brought EMO China Day to a climax. Moderated by Benedikt Hofmann, Editor-in-Chief of MaschinenMarkt, the panel included Gao Wenming, European Business Director of Shandong Weida; Acer Chou,President of Jingdiao Europe; Chen Hao, Technical Director of TopNC; and Su Guojiang, General Manager of Achtech. The enterprises unanimously expressed that the European market, especially Germany, is a key target in their globalization strategy. By continuously improving product quality, strengthening technological innovation, establishing localized service networks, and actively seeking regional partners, they are committed to breaking down cultural barriers and building long-term trust relationships. Gao Wenming particularly emphasized: "Trust is not inherent but earned through solid partnerships." Weida has adopted a deeply integrated model in markets like Italy and Portugal, establishing service centers, building local teams, and inviting European engineers to train at its Chinese headquarters. This model elevates customer relationships from a "two-company" level to a "family-like" synergy. Weida is now applying this successful experience to the German market, known for its high-quality standards, demonstrating its determination to deeply cultivate the European market.

Filip Geerts, General Manager of the European Committee for Cooperation of the Machine Tool Industries (CECIMO), emphasized the importance of international cooperation in the industry's development during the event. He pointed out that Europe and China, as major manufacturing powers, face both opportunities and responsibilities. CECIMO has an obligation to foster a high-quality and sustainable market environment that promotes technological innovation and support. By building mutual trust and dialogue, the resilience of the industry is enhanced, contributing to the prosperity of the global machine tool market.

Pioneer of Industry Award: Saluting Benchmark Chinese Enterprises Going Global

The final segment of China Day—the "Pioneer of Industry Award" ceremony—became a focal point of attention. The award was jointly initiated by Germany's Vogel Communications Group and Beijing JVMA, focusing on the machine tool sector and covering the entire industrial chain including machine tool functional components, cutting tools, measurement, CNC systems, and more.

32 enterprises participated in the award application and review process, with 17 ultimately receiving the Excellence Award and 15 receiving the Merit Award. The award research was thorough and in-depth, lasting one month, involving 3 experts, visiting 5 cities, and researching 10 enterprises, accounting for over 30% of the total applicants. The research covered representative cutting tool enterprises such as Worldia, OKE, ZCCCT, HUAREAL, Bichamp, ZEQP, Xincheng precision, Zhengzhou Diamond, SF Diamond, and Xiamen Golden Egret.

From aerospace to high-end CNC equipment, from precision tools to intelligent systems, Chinese manufacturing is achieving a strategic shift from "price advantage" to "value sharing" in the global market. The establishment and presentation of the Pioneer of Industry Award not only recognize the pioneering Chinese enterprises going global but also represent an expectation for all Chinese manufacturing companies. Chinese Smart Manufacturing is now writing a new chapter in the global market, using "technology as the sail and service as the oar."

Appendix: Pioneer of Industry Award Winners List

Excellence Award Product

Beijing Jingdiao Group Co., Ltd .

5-Axis high speed machining center MRU600

Beijing Worldia Diamond Tools Co., Ltd.

PCD Spiral Edge End Mill

Han's Laser Smart Equipment Group Co., Ltd.

G3015-J Fiber Laser Cutting Machine

Guangdong Height Precision Machinery Co., Ltd.

Precision Roller Linear Guideway

GSK CNC Equipment Co., Ltd.

GSK CNC RH06A2 Intelligent Arc Welding Robot

Bichamp Cutting Technology (Hunan) Co., Ltd.

Specialized bi-metal band saw blade with chip-splitting design, for high-efficiency cutting on hard-to-cut materials

Luoyang SFX Industrial Technology Co., Ltd.

Laser Cleaning Machine

XIAMEN GOLDEN EGRET SPECIAL ALLOY CO.,LTD.

Drills for Steel Applications -D938 

Shandong Weida Precision Intelligent Machinery Co.,Ltd.

DMC800U Five-axis Vertical Machining Center

Shanghai RayTools Intelligence Technology Co., Ltd.

xEOS+xAPP platform ecosystem for smart laser manufacturing

Shanghai Top Numerical Control Technology Co., Ltd.

5-Axis Milling and Turning Machining Center，HMT-i500

Masterlink Intelligent Technology Co,.Ltd

Master1500 Heavy-duty Robot

Wuhan Raycus Fiber Laser Technologies Co.,Ltd.

The HP Series High-Performance CW Fiber Lasers

XI'AN LEAD METROLOGY CO.,LTD.

Smart Series Ultra High Speed Shop-Floor CMMs

ZHEJIANG MEIRI INTELLIGENT MACHINERY CO., LTD.  

High precision four axis CNC tool grinding machine

Zhengzhou Diamond Precision Manufacturing Co., Ltd.

MF80/90 Series PCD Standard Milling Cutters

Zhuzhou Cemented Carbide Cutting Tools Co, Ltd.

EMP08 Series 8-Flute Complex Groove Square Shoulder Milling Cutter

Merit Award Product

SofTool Manufacturing Co., Ltd.

PSC Clamping Unit

Baotn Intelligent Lubrication Technology (Dongguan) Co., Ltd.

Lubrication pump, lubrication system accessories

DNE LASER (Guangdong) Co., Ltd.

D-Soar Series Ultra-High Power Fiber Laser Cutting Machine

Koyincut Tools Co., Ltd.

 KX6-Stable HexaCut Series

Guangdong Huasheng Nanotechnology Co.,Ltd.

Vacuum coating equipment、Vacuum coating equipment accessories

SF Diamond Co., Ltd.

Polycrystalline Diamond (PCD)

Luoyang Xincheng Precision Machinery Co., Ltd.

BMT Driven Tool Holder

Nanjing Sufeng CNC Technology Co., Ltd.

VTC Series Bridge Type Machining Centres for Ceramics

Shanghai Yamada Tools Co.Ltd.

3D Printed Tool For Motor Case (Composite Guide Bar Type Precision Boring Tool)

Shanghai Thinkhead M&E Co., Ltd.

Profile Grinding Machine-PG3270H

Maxphotonics Co., Ltd.

Glory Laser MFSC6000-12000RG（S）

SHENZHEN HRLASER CO., LTD.

HongTong K1M Handheld Laser Welder

Suzhou Yongpu Precision Technology Co., Ltd.

YPP Drill WFP Hub Unit Special Drill Bit

Taikan Intelligent Equipment (Shenzhen) Co., Ltd.

T-V856S Vertical Machining Center

Xi'an Bright Laser Technologies Co., Ltd.

BLT-S400，BLT-S600/S615